Sofology - Little Things

Sofology, an English sofa manufacturer, and its agency We Are Brave, commissioned MPC London in 2018. The goal was to conceptualize and produce the first three films of the new TV campaign "Little things - make life better". The campaign focuses on the little things - the extra details that make each Sofology sofa stand out from the crowd. The focus is on the high-quality materials and craftsmanship, which are showcased through abstracted staging. David Duchovny acts as an advertising spokesman to bring the message to life with his distinctive tone of voice.

My role included 3D lead, R&D, edit, look development, animation, modeling, shading, lighting and rendering.

EMPEROR

PERSIA

BELGRADE

LITTLE THINGS MAKE LIFE BETTER

My part of research and development

MAKING OF

An insight into my work

WOOD SHAVING

arnold shader in progress

CREATED BY MPC

Agency: wearebrave

Creative Directors: Liam Fenton & Colin Jones

Agency Producer: Louisa Moxey Production

Company: MPC Creative

Director: Antar Walker

Executive Producer: Sophie GunProducer: Mireille Antoine

3D Lead: Myrna Kinnman

3D Artist: Stephan Haidacher, Marcel Ruegenberg, Lewis Orton, Kerim Camdzic, Daena Lorne, Saga Alayyoubi, Piers Limberg, Nikita Shestakov

VFX: MPC

VFX Artist: Guillaume Weiss

Director's Agent: Lemonade Reps

Grade: Matthieu Toullet Richard Fearon

Audio Mix: Gary Turnbull @ Grand Central
Voiceover: David Duchovny

2018

Role:

3D Lead, Look Development, Animation, Modeling , Shading, Lighting